Martina Steul‐Fischer

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Active since

2011

Affiliations

Friedrich-Alexander-Universität Erlangen-Nürnberg(Current)

Martina Steul‐Fischer is an author at Friedrich-Alexander-Universität Erlangen-Nürnberg specializing in marketing management, consumer behavior, and marketing.

ORCID

Publications per year

2011–2022

Publications

The effect of shipping fee structure on consumers’ online evaluations and choice

Nevena T. Koukova, Joydeep Srivastava, Martina Steul‐Fischer · Journal of the Academy of Marketing Science · 2011 · 66 citations

Business, Marketing, Marketing Management +12

Factors of customers’ channel choice in an omnichannel environment: a systematic literature review

Lukas Wolf, Martina Steul‐Fischer · Management Review Quarterly · 2022 · 30 citations · Full text

Management, Marketing, Marketing Management +10

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