Kyuhong Han

Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

Kyuhong Han, Vikas Mittal, Yan Zhang · Journal of Marketing · 2016 · 130 citations

Management, Strategic Management, Strategy +16

Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation

Kyuhong Han, Jihye Jung, Vikas Mittal et al. · Journal of Marketing Research · 2019 · 82 citations · Full text

Social Sciences, Political Science, Social Psychology +12

Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us

Vikas Mittal, Kyuhong Han, Carly Frennea et al. · Marketing Letters · 2023 · 72 citations · Full text

Business, Marketing, Marketing Management +13

Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management

Carly Frennea, Kyuhong Han, Vikas Mittal · Journal of Marketing Research · 2019 · 60 citations

Business, Finance, Strategic Management +13

How Political Identity Shapes Customer Satisfaction

Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han et al. · Journal of Marketing · 2021 · 45 citations · Full text

Business, Marketing, Marketing Management +11