Concepedia

Jihye Jung

JJ

6

Publications

246

Citations

6

H-Index

2005

Active since

Affiliations

Volgograd Institute of Business(Current)

Jihye Jung is an author at Volgograd Institute of Business specializing in social sciences, management, and consumer behavior.

Top concepts

ManagementSocial SciencesPoliticsMarketingSocial IdentityConsumer BehaviorConsumer ResearchPolitical BehaviorPolitical AttitudesBehavioral Decision Making

Publications per year

2005–2021

6

Publications

6

Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation

Kyuhong Han, Jihye Jung, Vikas Mittal et al. · Journal of Marketing Research · 2019 · 79 citations

Behavioral Decision Making, Upside Potential, Social Dominance Orientation +17

Consumers’ Preference for User-Designed Versus Designer-Designed Products: The Moderating Role of Power Distance Belief

Xiaobing Song, Jihye Jung, Yinlong Zhang · Journal of Marketing Research · 2020 · 60 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +21

How Political Identity Shapes Customer Satisfaction

Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han et al. · Journal of Marketing · 2021 · 42 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Uncertainty +20

Political Identity and Preference for Supplemental Educational Programs

Jihye Jung, Vikas Mittal · Journal of Marketing Research · 2021 · 24 citations

Conservative Parents, Education, Political Polarization +16

Should I Buy This When I Have So Much?: Reflection on Personal Possessions as an Anticonsumption Strategy

Utpal M. Dholakia, Jihye Jung, Nivriti Chowdhry · Journal of Public Policy & Marketing · 2018 · 22 citations

Behavioral Decision Making, Consumer Research, Anticonsumption Theory +16

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