Concepedia
Statistics
Publications
9
Citations
483
H-Index
Active since
2014
Affiliations
DePaul University(Current)
Marquette University
Michigan State University
Tao Deng is an author at DePaul University specializing in marketing, advertising, and management.
Top concepts
MarketingAdvertisingArtsManagementGenderSocial MediaMedia StudiesFeminist TheorySociologyCommunication
Publications per year
2014–2023
Measuring smartphone usage and task switching with log tracking and self-reports
Tao Deng, Shaheen Kanthawala, Jingbo Meng et al. · Mobile Media & Communication · 2018 · 208 citations · Full text
Engineering, Mobile Interaction, Smartphone Usage +26
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness
Shu‐Chuan Chu, Tao Deng, Juan Mundel · Journal of Marketing Communications · 2022 · 102 citations
Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies
Tao Deng, Daradirek Ekachai, James Pokrywczynski · Health Communication · 2020 · 61 citations
Emerging Media, Targeted Advertising, Communication +23
Sex Segregation in Advertising Creative Departments Across the Globe
Jean M. Grow, Tao Deng · Advertising & Society Review · 2014 · 33 citations
Gender Disparity, Gender Identity, Advertising +13
Cross-Cultural comparison of TikTok uses and gratifications
Tao Deng, Lizardo Vargas-Bianchi, Marta Mensa · Behaviour and Information Technology · 2023 · 22 citations
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