Concepedia
Statistics
Publications
13
Citations
499
H-Index
12
Active since
2015
Affiliations
DePaul University(Current)
Loyola University Chicago
Michigan State University
Arizona State University
Juan Mundel is an author at DePaul University specializing in management, marketing, and advertising.
Top concepts
MarketingManagementAdvertisingConsumer ResearchConsumer BehaviorBrand StrategyBrand AwarenessBrand ManagementConsumer UncertaintyBranding
Publications per year
2015–2023
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness
Shu‐Chuan Chu, Tao Deng, Juan Mundel · Journal of Marketing Communications · 2022 · 102 citations
An exploratory study of consumers’ perceptions: What are affordable luxuries?
Juan Mundel, Patricia Huddleston, Michael Vodermeier · Journal of Retailing and Consumer Services · 2016 · 101 citations
Economics, Consumer Decision Making, Consumer Uncertainty +10
Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach
Jing Yang, Juan Mundel · Journal of Product & Brand Management · 2021 · 57 citations
Customer Satisfaction, Consumer Uncertainty, Expectancy Violation +25
An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions
Juan Mundel, Patricia Huddleston, Bridget K. Behe et al. · Journal of Product & Brand Management · 2018 · 54 citations
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +23
“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism
Jing Yang, Juan Mundel · Journal of Promotion Management · 2021 · 32 citations
Consumer Uncertainty, Digital Marketing, Consumer Study +22
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