Concepedia

Marta Mensa

MM

Statistics

Publications

8

Citations

131

H-Index

8

Active since

2015

Affiliations

Austral University of Chile(Current)

Universidad de Lima

Marta Mensa is an author at Austral University of Chile specializing in gender identity, interactive marketing, and advertising.

Top concepts

GenderMarketingManagementAdvertisingGender IdentityConsumer ResearchInteractive MarketingCultural StudiesArtsVisual Arts

Publications per year

2015–2023

8

Publications

8

Creative women in Peru: outliers in a machismo world

Marta Mensa · Communication & Society · 2015 · 22 citations · Full text

Culture, Gender Identity, Peruvian Women +13

Cross-Cultural comparison of TikTok uses and gratifications

Tao Deng, Lizardo Vargas-Bianchi, Marta Mensa · Behaviour and Information Technology · 2023 · 22 citations

Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications

Marta Mensa, Lizardo Vargas-Bianchi · 2020 · 17 citations · Full text

World Health Organization, Fear Appeals, Consumer Research +17

Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising

Marta Mensa, Verónica Bittner · Communication & Society · 2020 · 16 citations · Full text

Gendered Perception, Latin American Study, Digital Marketing +23

Do you remember me? Women sexual objectification in advertising among young consumers

Lizardo Vargas-Bianchi, Marta Mensa · Young Consumers Insight and Ideas for Responsible Marketers · 2020 · 16 citations

Brand Name Recall, Targeted Advertising, Consumer Research +20

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