Concepedia

Lizardo Vargas-Bianchi

LV

Statistics

Publications

4

Citations

66

H-Index

4

Active since

2020

Affiliations

Universidad de Lima(Current)

Austral University of Chile

Lizardo Vargas-Bianchi is an author at Universidad de Lima specializing in consumer research, advertising, and interactive marketing.

ORCID

Top concepts

Publications per year

2020–2023

4

Publications

4

Cross-Cultural comparison of TikTok uses and gratifications

Tao Deng, Lizardo Vargas-Bianchi, Marta Mensa · Behaviour and Information Technology · 2023 · 22 citations

Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications

Marta Mensa, Lizardo Vargas-Bianchi · 2020 · 17 citations · Full text

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Do you remember me? Women sexual objectification in advertising among young consumers

Lizardo Vargas-Bianchi, Marta Mensa · Young Consumers Insight and Ideas for Responsible Marketers · 2020 · 16 citations

, , +20

Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications

Marta Mensa, Lizardo Vargas-Bianchi · Communication & Society · 2023 · 11 citations · Full text

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