Concepedia

Daradirek Ekachai

DE

8

Publications

177

Citations

8

H-Index

1995

Active since

Affiliations

Marquette University(Current)

Daradirek Ekachai is an author at Marquette University specializing in education, arts, and management.

Top concepts

ArtsEducationManagementMarketingCommunicationPublic RelationsMarketing CommunicationCovid-19PedagogyTeaching

Publications per year

1995–2022

8

Publications

8

Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies

Tao Deng, Daradirek Ekachai, James Pokrywczynski · Health Communication · 2020 · 61 citations

Emerging Media, Targeted Advertising, Communication +23

The Socratic method in the introductory PR course: an alternative pedagogy

Michael G. Parkinson, Daradirek Ekachai · Public Relations Review · 2002 · 38 citations

Socratic Method, Alternative Pedagogy, Teaching +5

Exploring the Effects of Different Online Syllabus Formats on Student Engagement and Course-Taking Intentions

Young Kim, Daradirek Ekachai · College Teaching · 2020 · 18 citations

Web 2.0: Opportunities and Challenges for Marketing Educators

Mary Caravella, Debra Zahay, Charles Jaeger et al. · Journal of Advertising Education · 2009 · 16 citations

Web Literacy, Web 2.0, Digital Marketing +6

Public relations education in Thailand

Daradirek Ekachai, Rosechongporn Komolsevin · Public Relations Review · 1998 · 12 citations

Arts, Education, Public Relations Education +8

Rows per page

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