Concepedia

James Pokrywczynski

JP

7

Publications

619

Citations

7

H-Index

1985

Active since

Affiliations

Marquette University(Current)

James Pokrywczynski is an author at Marquette University specializing in marketing, management, and advertising.

Top concepts

MarketingManagementAdvertisingArtsMarketing CommunicationAdvertising EffectivenessJournalismDigital MarketingMass CommunicationPsychology

Publications per year

1985–2020

7

Publications

7

A Psychographic Analysis of Generation Y College Students

Joyce M. Wolburg, James Pokrywczynski · Journal of Advertising Research · 2001 · 410 citations

Entertainment Marketing, Psychographic Analysis, Emerging Media +29

THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE

Charles T. Salmon, Leonard N. Reid, James Pokrywczynski et al. · Communication Research · 1985 · 72 citations

Targeted Advertising, Social Marketing, Advocacy Messages +18

Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies

Tao Deng, Daradirek Ekachai, James Pokrywczynski · Health Communication · 2020 · 61 citations

Emerging Media, Targeted Advertising, Communication +23

The Perceived Informativeness of National and Retail Advertising

Karen Whitehall King, Leonard N. Reid, Spencer F. Tinkham et al. · e-Publications@Marquette (Marquette University) · 2012 · 29 citations

Information Seeking Among Women Aged 18 to 25 About the Risk of Sexual Aggression

James Pokrywczynski, Robert J. Griffin, Gregory J. Calhoun · Journalism & Mass Communication Quarterly · 2018 · 19 citations

Social Psychology, Information Seeking, Risk Information Seeking +20

Rows per page

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