Concepedia

Joyce M. Wolburg

JM

15

Publications

1.2K

Citations

13

H-Index

1999

Active since

Affiliations

Marquette University(Current)

Wolfram Research (United States)

Joyce M. Wolburg is an author at Marquette University specializing in management, communication, and consumer research.

Top concepts

ManagementCommunicationArtsMarketingPublic HealthConsumer ResearchAdvertisingHealth PromotionHarm ReductionHealth Behavior

Publications per year

1999–2016

15

Publications

15

A Psychographic Analysis of Generation Y College Students

Joyce M. Wolburg, James Pokrywczynski · Journal of Advertising Research · 2001 · 410 citations

Entertainment Marketing, Psychographic Analysis, Emerging Media +29

College Students’ Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects

Joyce M. Wolburg · Journal of Consumer Affairs · 2006 · 162 citations

Social Psychology, Social Marketing, Social Influence +29

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media

Joyce M. Wolburg · Journal of Consumer Marketing · 2010 · 120 citations

Social Media, Online Communication, Journalism +9

The “Risky Business” of Binge Drinking among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns

Joyce M. Wolburg · Journal of Advertising · 2001 · 102 citations

Substance Use, Harm Reduction, Alcohol Misuse +19

Humor in Advertising: A Comprehensive Analysis

Joyce M. Wolburg · Journal of Consumer Marketing · 2007 · 88 citations

Marketing, Interactive Marketing, Targeted Advertising +8

Rows per page

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