Robert F. Gwinner

White Consumer Sales Response to Black Models

Ronald F. Bush, Robert F. Gwinner, Paul Solomon · Journal of Marketing · 1974 · 39 citations

Business, Marketing, Marketing Management +10

White Consumer Sales Response to Black Models

Ronald F. Bush, Robert F. Gwinner, Paul Solomon · Journal of Marketing · 1974 · 27 citations

Business, Marketing, Marketing Management +10

Marketing: An Environmental Perspective

Stanley Arbeit, Robert F. Gwinner, Stephen Brown et al. · Journal of Marketing · 1977 · 17 citations

Management, Marketing, Marketing Management +10

Explaining consumers' reactions to price changes in service industries: The effects of the location of the service provider, the credibility of the information source and the importance of the service to the consumer

Jerry B. Gotlieb, Robert F. Gwinner, John L. Schlacter et al. · Services Marketing Quarterly · 1987 · 11 citations

Business, Economics, Marketing +14

Mass Sections: Challenges, Consequences, and Strategic Considerations

Richard T. Hise, Jeffrey S. Conant, Robert F. Gwinner · Journal of Marketing Education · 1989 · 11 citations

Education, Instruction, Teaching +9