Sue Ryung Chang

Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior

Kamer Toker-Yildiz, Minakshi Trivedi, Jeonghye Choi et al. · Journal of Marketing Research · 2016 · 51 citations

Business, Marketing, Marketing Management +14

A cross-category and cross-country analysis of umbrella branding for national and store brands

Tülin Erdem, Sue Ryung Chang · Journal of the Academy of Marketing Science · 2011 · 50 citations

Business, Marketing, Marketing Management +14

Sentiment change and negative herding: Evidence from microblogging and news

Jikyung Kim, Hang Dong, Jeonghye Choi et al. · Journal of Business Research · 2022 · 48 citations

Social Sciences, Communication, Social Influence +12

When and how brands affect importance of product attributes in consumer decision process

Sue Ryung Chang · European Journal of Marketing · 2022 · 32 citations · Full text

Business, Marketing, Marketing Management +14

The effect of social media apps on shopping apps

Jae Yeon Yoon, Chaehyeon Lee, Jeonghye Choi et al. · Journal of Business Research · 2022 · 29 citations

Business, Information Systems, Marketing +14