Concepedia

Helen Robinson

HR

Statistics

Publications

6

Citations

409

H-Index

6

Active since

2005

Affiliations

Kingston University(Current)

Helen Robinson is an author at Kingston University specializing in management, marketing, and digital marketing.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingBusinessInteractive MarketingCommunicationBehavioral Decision MakingArtsBias

Publications per year

2005–2017

6

Publications

6

Internet advertising effectiveness

Helen Robinson, Anna Wysocka, Chris Hand · International Journal of Advertising · 2007 · 198 citations

Advertising, Digital Marketing, Internet Advertising Effectiveness +13

What is the Effect of a Recommendation?

Robert East, Kathy Hammond, Wendy Lomax et al. · The Marketing Review · 2005 · 92 citations

Group Recommenders, Behavioral Decision Making, Bias +9

The role of situational variables in online grocery shopping in the UK

Helen Robinson, Francesca Dall’Olmo Riley, Ruth Rettie et al. · The Marketing Review · 2007 · 59 citations

Customer Satisfaction, Economics, Situational Variables +13

CAQDAS: a supplementary tool for qualitative market research

Ruth Rettie, Helen Robinson, Anja Radke et al. · Qualitative Market Research An International Journal · 2008 · 35 citations

Marketing Analytics, Digital Marketing, Consumer Study +20

The ‘Polychronicity - Multiple Media Use’ (P-MMU) scale: a multi-dimensional scale to measure polychronicity in the context of multiple media use

Helen Robinson, Stavros Kalafatis · Journal of Marketing Management · 2017 · 15 citations

1–5 of 6