Concepedia

Deborah J. Mitchell

DJ

6

Publications

730

Citations

6

H-Index

1989

Active since

Affiliations

Duke University(Current)

Deborah J. Mitchell is an author at Duke University specializing in management, consumer research, and behavioral decision making.

Top concepts

ManagementMarketingPsychologyAdvertisingSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral Decision MakingBias

Publications per year

1989–1996

6

Publications

6

There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making

Deborah J. Mitchell, Barbara E. Kahn, Susan C. Knasko · Journal of Consumer Research · 1995 · 409 citations

Back to the future: Temporal perspective in the explanation of events

Deborah J. Mitchell, J. Edward Russo, Nancy Pennington · Journal of Behavioral Decision Making · 1989 · 111 citations

Abstract Prospective Hindsight, Behavioral Decision Making, Cognition +24

Imaging and Analyzing in Response to New Product Advertising

Richard L. Oliver, Thomas S. Robertson, Deborah J. Mitchell · Journal of Advertising · 1993 · 94 citations

Advertising, Complementary Modes, Interactive Marketing +12

Understanding managers' strategic decision-making process

William Boulding, Marian Chapman Moore, Richard Staelin et al. · Marketing Letters · 1994 · 44 citations

Corporate Strategy, Management, Business +7

Materialism As Social Cognition: People, Possessions, and Perception

James M. Hunt, Jerome B. Kernan, Deborah J. Mitchell · Journal of Consumer Psychology · 1996 · 43 citations

Rows per page

1–5 of 6