Concepedia
Statistics
Publications
9
Citations
459
H-Index
Active since
1984
Affiliations
University of New Orleans(Current)
University of Kentucky
Southern Illinois University Carbondale
Paul J. Hensel is an author at University of New Orleans specializing in marketing, marketing management, and business.
Publications per year
1984–2010
Direct to Consumer Advertising Of Prescription Drugs
J R Williams, Paul J. Hensel · American Pharmacy · 1984 · 141 citations
Health Professions, Pharmaceutical Policy, Advertising +13
Negative Advertising: The Malicious Strain of Comparative Advertising
Karen E. James, Paul J. Hensel · Journal of Advertising · 1991 · 85 citations
Business, Marketing, Marketing Management +9
Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research
David W. Stewart, William O. Bearden, Richard G. Netemeyer et al. · Journal of Marketing Research · 1993 · 81 citations
Business, Marketing, Marketing Management +16
Multi-item scale usage in marketing journals: 1980 to 1989
Gordon C. Bruner, Paul J. Hensel · Journal of the Academy of Marketing Science · 1993 · 37 citations
Education, Marketing, Marketing Management +9
Marketing Student Attitudes toward Advertising: Implications for Marketing Education
Alan J. Dubinsky, Paul J. Hensel · Journal of Marketing Education · 1984 · 33 citations
Business, Marketing, Marketing Management +13
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