Multi-item scale usage in marketing journals: 1980 to 1989

Coefficient Alpha and the Internal Structure of Tests

Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text

Social Sciences, Educational Assessment, Educational Measurement +14

Reliability of Nominal Data Based on Qualitative Judgments

William D. Perreault, Laurence E. Leigh · Journal of Marketing Research · 1989 · 1.3K citations

Social Sciences, Marketing, Marketing Management +6

Reliability of Nominal Data Based on Qualitative Judgments

William D. Perreault, Laurence E. Leigh · Journal of Marketing Research · 1989 · 714 citations

Social Sciences, Marketing, Marketing Management +6

Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

Choice Reviews Online · 1993 · 645 citations

Business, Marketing, Marketing Management +14

Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis

Gilbert A. Churchill, J. Paul Peter · Journal of Marketing Research · 1984 · 618 citations

Education, Marketing, Marketing Management +17