Concepedia
Statistics
Publications
5
Citations
243
H-Index
Active since
1995
Affiliations
Tecnológico de Monterrey(Current)
Baylor University
Carlos Ruy Martińez is an author at Tecnológico de Monterrey specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementTradeCultureBusinessEconomicsConsumer CultureConsumer BehaviorConsumer ResearchInternational Business
Publications per year
1995–2013
Cognitive Moral Development and the Impact of Perceived Organizational Ethical Climate on the Search for Sales Force Excellence: A Cross-Cultural Study
William A. Weeks, Terry W. Loe, Lawrence B. Chonko et al. · Journal of Personal Selling and Sales Management · 2006 · 72 citations
Mexican Consumer Attitudes Towards Domestic and Foreign Made Products
Eugene D. Jaffe, Carlos Ruy Martińez · Journal of International Consumer Marketing · 1995 · 58 citations
Customer Satisfaction, Digital Marketing, International Marketing +18
The Emerging Consumer Culture in Mexico
James A. Roberts, Carlos Ruy Martińez · Journal of International Consumer Marketing · 1998 · 48 citations
Parental Shopping Behavior, Culture, Buying Behavior +14
Strategic capabilities in exporting: an examination of the performance of Mexican firms
Carlos M. Rodriguez, Jorge A. Wise, Carlos Ruy Martińez · Management Decision · 2013 · 43 citations
International Economics, Firm Performance, Trade +24
The Influence of Family Structure on Consumer Behavior: A Re-Inquiry and Extension of Rindfleisch Et al. (1997) in Mexico
James A. Roberts, Carol F. Gwin, Carlos Ruy Martińez · The Journal of Marketing Theory and Practice · 2004 · 22 citations
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