Carlos Ruy Martińez

Cognitive Moral Development and the Impact of Perceived Organizational Ethical Climate on the Search for Sales Force Excellence: A Cross-Cultural Study

William A. Weeks, Terry W. Loe, Lawrence B. Chonko et al. · Journal of Personal Selling and Sales Management · 2006 · 72 citations

Business, Marketing, Organizational Behavior +10

Mexican Consumer Attitudes Towards Domestic and Foreign Made Products

Eugene D. Jaffe, Carlos Ruy Martińez · Journal of International Consumer Marketing · 1995 · 58 citations

Business, International Business, Marketing +17

The Emerging Consumer Culture in Mexico

James A. Roberts, Carlos Ruy Martińez · Journal of International Consumer Marketing · 1998 · 48 citations

Social Sciences, Psychology, Sociology +15

Strategic capabilities in exporting: an examination of the performance of Mexican firms

Carlos M. Rodriguez, Jorge A. Wise, Carlos Ruy Martińez · Management Decision · 2013 · 44 citations

Management, Strategic Management, Strategy +17

The Influence of Family Structure on Consumer Behavior: A Re-Inquiry and Extension of Rindfleisch Et al. (1997) in Mexico

James A. Roberts, Carol F. Gwin, Carlos Ruy Martińez · The Journal of Marketing Theory and Practice · 2004 · 22 citations

Social Sciences, Marketing, Psychology +13