Concepedia

Carol F. Gwin

CF

Statistics

Publications

3

Citations

234

H-Index

3

Active since

2003

Affiliations

Baylor University(Current)

Carol F. Gwin is an author at Baylor University specializing in management, marketing, and business.

Top concepts

Publications per year

2003–2007

3

Publications

3

Product Attributes Model: A Tool for Evaluating Brand Positioning

Carol F. Gwin, Carl R. Gwin · The Journal of Marketing Theory and Practice · 2003 · 168 citations

, , +16

Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?

Marjorie J. Cooper, Carol F. Gwin, Kirk L. Wakefield · Journal of Business Research · 2007 · 44 citations

, , +15

The Influence of Family Structure on Consumer Behavior: A Re-Inquiry and Extension of Rindfleisch Et al. (1997) in Mexico

James A. Roberts, Carol F. Gwin, Carlos Ruy Martińez · The Journal of Marketing Theory and Practice · 2004 · 22 citations

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