Concepedia

Lars Erling Olsen

LE

Statistics

Publications

10

Citations

310

H-Index

10

Active since

2010

Affiliations

BI Norwegian Business School(Current)

Lars Erling Olsen is an author at BI Norwegian Business School specializing in marketing, marketing management, and business.

Publications per year

2010–2022

9

Publications

10

Brand alliances: the role of brand concept consistency

Even J. Lanseng, Lars Erling Olsen · European Journal of Marketing · 2012 · 99 citations

Business, Marketing, Marketing Management +12

Category characteristics' effects on brand extension attitudes: A research note

Leif E. Hem, Nina M. Iversen, Lars Erling Olsen · Journal of Business Research · 2013 · 33 citations

Business, Marketing, Marketing Management +16

The role of emotions in customer complaint behaviors

Sander Svari, Lars Erling Olsen · International Journal of Quality and Service Sciences · 2012 · 33 citations

Business, Marketing, Psychology +15

Category characteristics' effects on brand extension attitudes: A research note

Leif E. Hem, Nina M. Iversen, Lars Erling Olsen · RePEc: Research Papers in Economics · 25 citations

Business, Marketing, Marketing Management +16

Conscientious brand criteria: A framework and a case example from the clothing industry

Lars Erling Olsen, Adrian Peretz · Journal of Brand Management · 2011 · 22 citations

Business, Marketing, Marketing Management +16

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