Concepedia
Statistics
Publications
1
Citations
22
H-Index
Active since
2011
Adrian Peretz is an author specializing in strategic marketing, brand personality, and fashion consumer behavior.
Publications per year
2011–2011
Conscientious brand criteria: A framework and a case example from the clothing industry
Lars Erling Olsen, Adrian Peretz · Journal of Brand Management · 2011 · 22 citations
Business, Marketing, Marketing Management +16
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