Concepedia

Even J. Lanseng

EJ

Statistics

Publications

7

Citations

378

H-Index

7

Active since

1997

Affiliations

BI Norwegian Business School(Current)

Even J. Lanseng is an author at BI Norwegian Business School specializing in marketing, marketing management, and business.

Publications per year

1997–2018

7

Publications

7

Electronic healthcare: a study of people's readiness and attitude toward performing self‐diagnosis

Even J. Lanseng, Tor W. Andreassen · International Journal of Service Industry Management · 2007 · 171 citations

Management, Health Informatics, Information Systems +14

Brand alliances: the role of brand concept consistency

Even J. Lanseng, Lars Erling Olsen · European Journal of Marketing · 2012 · 99 citations

Business, Marketing, Marketing Management +12

The principal’s and agents’ contribution to customer loyalty within an integrated service distribution channel

Tor W. Andreassen, Even J. Lanseng · European Journal of Marketing · 1997 · 41 citations

Management, Marketing, Marketing Management +15

Service differentiation

Tor W. Andreassen, Even J. Lanseng · Journal of service management · 2010 · 26 citations

Business, Marketing, Marketing Management +7

Brands in texts: Attitudinal effects of brand placements in narrative fiction

Lars Erling Olsen, Even J. Lanseng · Journal of Brand Management · 2012 · 19 citations · Full text

Business, Marketing, Marketing Management +9

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