Concepedia
Statistics
Publications
10
Citations
243
H-Index
Active since
2016
Affiliations
Nanjing University(Current)
National Sun Yat-sen University
Jiangsu Vocational Institute of Commerce
Nanjing University of Finance and Economics
Xing‐Yu Chu is an author at Nanjing University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchAdvertisingConsumer BehaviorConsumer Decision MakingBusinessPersuasionPsychologyMarketing Insights
Publications per year
2016–2022
Is cash always king? Bundling product–cause fit and product type in cause‐related marketing
Chun‐Tuan Chang, Pei‐Chi Chen, Xing‐Yu Chu et al. · Psychology and Marketing · 2018 · 40 citations
Traditional Cause‐related Marketing, Product Type, Digital Marketing +26
Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation
Xing‐Yu Chu, Chun‐Tuan Chang, Angela Y Lee · Journal of Marketing · 2021 · 36 citations
Brand Strategy, Consumer Research, Spatial Distance +19
Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences
Chun‐Tuan Chang, Yuan-Ciao Wu, Yu‐Kang Lee et al. · International Journal of Advertising · 2016 · 33 citations
Gendered Perception, Right Place, Consumer Research +19
“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations
Dickson Tok, Xi Chen, Xing‐Yu Chu · Journal of Business Research · 2021 · 25 citations
User Perception, Economics, Consumer Decision Making +12
What goes around comes around: The effect of belief in karma on charitable donation behavior
Ming Chen, Xing‐Yu Chu, Chien‐Huang Lin et al. · Psychology and Marketing · 2022 · 24 citations
Guilt Appeal, Behavioral Decision Making, Social Psychology +16
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