Xing‐Yu Chu

Is cash always king? Bundling product–cause fit and product type in cause‐related marketing

Chun‐Tuan Chang, Pei‐Chi Chen, Xing‐Yu Chu et al. · Psychology and Marketing · 2018 · 40 citations

Traditional Cause‐related Marketing, Product Type, Digital Marketing +26

Values Created from Far and Near: Influence of Spatial Distance on Brand Evaluation

Xing‐Yu Chu, Chun‐Tuan Chang, Angela Y Lee · Journal of Marketing · 2021 · 36 citations

Brand Strategy, Consumer Research, Spatial Distance +19

Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences

Chun‐Tuan Chang, Yuan-Ciao Wu, Yu‐Kang Lee et al. · International Journal of Advertising · 2016 · 33 citations

Gendered Perception, Right Place, Consumer Research +19

“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations

Dickson Tok, Xi Chen, Xing‐Yu Chu · Journal of Business Research · 2021 · 25 citations

User Perception, Economics, Consumer Decision Making +12

What goes around comes around: The effect of belief in karma on charitable donation behavior

Ming Chen, Xing‐Yu Chu, Chien‐Huang Lin et al. · Psychology and Marketing · 2022 · 24 citations

Guilt Appeal, Behavioral Decision Making, Social Psychology +16