Concepedia

Dickson Tok

DT

3

Publications

69

Citations

3

H-Index

2021

Active since

Affiliations

Nanjing University(Current)

Nanjing University of Aeronautics and Astronautics

Dickson Tok is an author at Nanjing University specializing in management, advertising, and marketing.

ORCID

Top concepts

Publications per year

2021–2024

3

Publications

3

“Feel the green”: How a handwritten typeface affects tourists’ responses to green tourism products and services

Dickson Tok, Yunhui Huang, Lu Yang · Tourism Management · 2024 · 26 citations

, , +11

“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations

Dickson Tok, Xi Chen, Xing‐Yu Chu · Journal of Business Research · 2021 · 25 citations

, , +12

How companies use typeface design to engage consumers in charitable activities

Xing‐Yu Chu, Dickson Tok, Xiaoyu Zhou et al. · Psychology and Marketing · 2022 · 18 citations · Full text

, , +21

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