Concepedia
Statistics
Publications
20
Citations
735
H-Index
17
Active since
2009
Affiliations
Nanjing University(Current)
Peking University
Tsinghua University
Chinese University of Hong Kong
City University of Hong Kong
Yunhui Huang is an author at Nanjing University specializing in marketing, consumer research, and social sciences.
Top concepts
MarketingConsumer ResearchSocial SciencesManagementPsychologyBusinessBehavioral ScienceConsumer BehaviorSocial PsychologyConsumer Decision Making
Publications per year
2009–2025
Online customer reviews and consumer evaluation: The role of review font
Yunhui Huang, Changxin Li, Jiang Wu et al. · Information & Management · 2017 · 73 citations
Customer Satisfaction, Online Customer Behavior, Customer Review +14
Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal
Zengxiang Chen, Yunhui Huang · International Journal of Research in Marketing · 2016 · 64 citations
Philanthropy, Prosocial Behavior, Motivation +11
When Do Objects Become More Attractive? The Individual and Interactive Effects of Choice and Ownership on Object Evaluation
Yunhui Huang, Lei Wang, Junqi Shi · Personality and Social Psychology Bulletin · 2009 · 63 citations
Behavioral Decision Making, Choice Theory, Social Psychology +20
Sex differences in framing effects across task domain
Yunhui Huang, Lei Wang · Personality and Individual Differences · 2010 · 58 citations
Gendered Perception, Behavioral Sciences, Cognitive Science +9
Relationship Between Intrinsic Motivation and Undergraduate Students’ Depression and Stress
Yunhui Huang, Wei Lv, Jiang Wu · Psychological Reports · 2016 · 58 citations
Educational Psychology, Education, Mental Health +18
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