Yunhui Huang

Online customer reviews and consumer evaluation: The role of review font

Yunhui Huang, Changxin Li, Jiang Wu et al. · Information & Management · 2017 · 78 citations

Business, Marketing, Marketing Management +15

Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal

Zengxiang Chen, Yunhui Huang · International Journal of Research in Marketing · 2016 · 66 citations

Public Affairs, Marketing, Marketing Management +9

When Do Objects Become More Attractive? The Individual and Interactive Effects of Choice and Ownership on Object Evaluation

Yunhui Huang, Lei Wang, Junqi Shi · Personality and Social Psychology Bulletin · 2009 · 64 citations

Social Sciences, Psychology, Social Psychology +12

Relationship Between Intrinsic Motivation and Undergraduate Students’ Depression and Stress

Yunhui Huang, Wei Lv, Jiang Wu · Psychological Reports · 2016 · 61 citations

Social Sciences, Higher Education, Psychology +10

Sex differences in framing effects across task domain

Yunhui Huang, Lei Wang · Personality and Individual Differences · 2010 · 59 citations

Social Sciences, Psychology, Social Psychology +14