Concepedia

Lu Yang

LY

3

Publications

57

Citations

3

H-Index

2021

Active since

Affiliations

Nanjing Agricultural University(Current)

Lu Yang is an author at Nanjing Agricultural University specializing in marketing, management, and consumer research.

ORCID

Top concepts

Publications per year

2021–2024

3

Publications

3

“Feel the green”: How a handwritten typeface affects tourists’ responses to green tourism products and services

Dickson Tok, Yunhui Huang, Lu Yang · Tourism Management · 2024 · 26 citations

, , +11

Feeling lucky: How framing the target product as a free gift enhances purchase intention

Maggie Wenjing Liu, Chuang Wei, Lu Yang et al. · International Journal of Research in Marketing · 2021 · 19 citations

, , +7

How to display products available in multiple color saturation: Fit between saturation and position

Yunhui Huang, Lu Yang, Min Liu · Psychology and Marketing · 2021 · 12 citations

, , +21

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