Concepedia

Maggie Wenjing Liu

MW

10

Publications

459

Citations

10

H-Index

2009

Active since

Affiliations

Tsinghua University(Current)

Monash University

Maggie Wenjing Liu is an author at Tsinghua University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionConsumer Decision MakingBehavioral Decision MakingBrandingEconomics

Publications per year

2009–2022

10

Publications

10

The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery

Chuang Wei, Maggie Wenjing Liu, Hean Tat Keh · Journal of Business Research · 2020 · 158 citations

Consumer Forgiveness, Prosocial Behavior, Service Recovery +8

Memory markers: How consumers recall the duration of experiences

Heekyung Ahn, Maggie Wenjing Liu, Dilip Soman · Journal of Consumer Psychology · 2009 · 58 citations

Consumer delight and outrage: scale development and validation

Maggie Wenjing Liu, Hean Tat Keh · Journal of Service Theory and Practice · 2015 · 51 citations

Customer Satisfaction, Consumer Study, Consumer Research +18

The effects of uppercase and lowercase wordmarks on brand perceptions

Xiaobing Xu, Rong Chen, Maggie Wenjing Liu · Marketing Letters · 2017 · 42 citations

Customer Satisfaction, Advertising, Brand Equity +10

Inductive Representation Learning on Dynamic Stock Co-Movement Graphs for Stock Predictions

Hu Tian, Xiaolong Zheng, Kang Zhao et al. · INFORMS journal on computing · 2022 · 39 citations

Graph Representation Learning, Machine Learning, Engineering +18

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