Concepedia

Heekyung Ahn

HA

3

Publications

86

Citations

3

H-Index

2009

Active since

Affiliations

University of Toronto(Current)

Heekyung Ahn is an author at University of Toronto specializing in psychology, consumer behavior, and social psychology.

Top concepts

Publications per year

2009–2021

3

Publications

3

Memory markers: How consumers recall the duration of experiences

Heekyung Ahn, Maggie Wenjing Liu, Dilip Soman · Journal of Consumer Psychology · 2009 · 58 citations

You have got items to show off your pride: the effects of pride on preference for attention-grabbing products

Heekyung Ahn, Seung-Hwa Kim, Wen Ying Ke · European Journal of Marketing · 2021 · 15 citations

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Mental accounting and individual welfare

Dilip Soman, Heekyung Ahn, Gideon Keren · 2011 · 13 citations

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