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Yuan-Ciao Wu

YW

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Publications

1

Citations

33

H-Index

1

Active since

2016

Affiliations

National Sun Yat-sen University(Current)

Yuan-Ciao Wu is an author at National Sun Yat-sen University specializing in user experience, experimental psychology, and consumer research.

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Publications per year

2016–2016

1

Publications

1

Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences

Chun‐Tuan Chang, Yuan-Ciao Wu, Yu‐Kang Lee et al. · International Journal of Advertising · 2016 · 33 citations

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