16
Publications
1.1K
Citations
15
H-Index
2013
Active since
Patricia McHugh is an author at Ollscoil na Gaillimhe – University of Galway specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessSocial MarketingInteractive MarketingMarketing InsightsSocial InfluenceBusiness StrategyConsumer ResearchEngineering
Publications per year
2013–2021
16
16
Institutional logics matter when coordinating resource integration
Bo Edvardsson, Michael Kleinaltenkamp, Bård Tronvoll et al. · Marketing Theory · 2014 · 251 citations · Full text
Value co-creation in social marketing: functional or fanciful?
Christine Domegan, Katie Collins, Martine Stead et al. · Journal of Social Marketing · 2013 · 111 citations
Rows per page
1–5 of 16