Michelle Devaney

Publications

209

Citations

H-Index

2016

Active since

Affiliations

Ollscoil na Gaillimhe – University of Galway(Current)

Michelle Devaney is an author at Ollscoil na Gaillimhe – University of Galway specializing in marketing strategy, digital marketing, and social marketing.

Top concepts

BusinessMarketingManagementSocial MarketingDigital MarketingMarketing InsightsMarketing StrategyMarketing ManagementInteractive MarketingMarketing Communication

Publications per year

2016–2016

Publications

Systems-thinking social marketing: conceptual extensions and empirical investigations

Christine Domegan, Patricia McHugh, Michelle Devaney et al. · Journal of Marketing Management · 2016 · 169 citations · Full text

From restricted to complex exchange and beyond: social marketing’s change agenda

Sinead Duane, Christine Domegan, Patricia McHugh et al. · Journal of Marketing Management · 2016 · 40 citations · Full text

Digital Marketing, Interactive Marketing, Social Marketing Knowledge +11

Rows per page

1–2 of 2