Concepedia

Jennifer Taylor

JT

Statistics

Publications

4

Citations

164

H-Index

4

Active since

2009

Affiliations

University of South Australia(Current)

Jennifer Taylor is an author at University of South Australia specializing in marketing, advertising, and business.

Publications per year

2009–2015

4

Publications

4

Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda

Svetlana Bogomolova, Steven Dunn, Giang Trinh et al. · Journal of Retailing and Consumer Services · 2015 · 59 citations

Business, Marketing, Marketing Management +16

Is the Multi-Platform Whole More Powerful Than Its Separate Parts?

Jennifer Taylor, Rachel Kennedy, Colin McDonald et al. · Journal of Advertising Research · 2013 · 54 citations

Social Sciences, Marketing, Marketing Management +15

Is Once Really Enough? Making Generalizations about Advertising’s Convex Sales Response Function

Jennifer Taylor, Rachel Kennedy, Byron Sharp · Journal of Advertising Research · 2009 · 34 citations

Business, Marketing, Marketing Management +17

The Total Long-Term Sales Effects of Advertising: Lessons from Single Source

Kate Newstead, Jennifer Taylor, Rachel Kennedy et al. · Journal of Advertising Research · 2009 · 17 citations

Business, Business Economics, Marketing +11

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