Concepedia

Colin McDonald

CM

Statistics

Publications

6

Citations

485

H-Index

6

Active since

1991

Affiliations

McDonald's (United States)(Current)

Colin McDonald is an author at McDonald's (United States) specializing in advertising, business, and marketing.

Publications per year

1991–2013

6

Publications

6

Sponsorship and the Image of the Sponsor

Colin McDonald · European Journal of Marketing · 1991 · 312 citations

Business, Marketing, Marketing Management +17

From “Frequency” to “Continuity”—Is It a New Dawn?

Colin McDonald · Journal of Advertising Research · 1997 · 59 citations

Business, Physics, Philosophy Of Science +10

Is the Multi-Platform Whole More Powerful Than Its Separate Parts?

Jennifer Taylor, Rachel Kennedy, Colin McDonald et al. · Journal of Advertising Research · 2013 · 54 citations

Social Sciences, Marketing, Marketing Management +15

Children, Smoking and Advertising: What Does the Research Really Tell Us?

Colin McDonald · International Journal of Advertising · 1993 · 22 citations

Public Health, Child Health, Health Behavior +14

Media Scheduling and Carry-over Effects

Erwin Ephron, Colin McDonald · Journal of Advertising Research · 2002 · 20 citations

Business, Business Economics, Marketing +17

1–5 of 6