Statistics
Publications
3
Citations
75
H-Index
3
Active since
1995
Affiliations
McDonald's (United States)(Current)
Erwin Ephron is an author at McDonald's (United States) specializing in media planning, media scheduling, and marketing.
Publications per year
1995–2002
3
3
Point of View: Optimizers and Media Planning
Erwin Ephron · Journal of Advertising Research · 1998 · 31 citations
Media Scheduling and Carry-over Effects
Erwin Ephron, Colin McDonald · Journal of Advertising Research · 2002 · 20 citations
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