Concepedia

Kate Newstead

KN

Statistics

Publications

2

Citations

64

H-Index

2

Active since

2009

Affiliations

University of South Australia(Current)

Kate Newstead is an author at University of South Australia specializing in advertising strategy, marketing strategy, and business.

Publications per year

2009–2010

2

Publications

2

Cost Per Second

Kate Newstead, Jenni Romaniuk · Journal of Advertising Research · 2010 · 47 citations

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The Total Long-Term Sales Effects of Advertising: Lessons from Single Source

Kate Newstead, Jennifer Taylor, Rachel Kennedy et al. · Journal of Advertising Research · 2009 · 17 citations

, , +11

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