Joan Llonch i Andreu

Measures of Marketing Success:

Joan Llonch i Andreu, Rossano Eusebio, Tim Ambler · European Management Journal · 2002 · 119 citations

Business, Marketing, Marketing Management +10

Measures of marketing performance: a comparative study from Spain

Rossano Eusebio, Joan Llonch i Andreu, María Pilar López Belbeze · International Journal of Contemporary Hospitality Management · 2006 · 65 citations

Management, Marketing, Marketing Management +10

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

Vera Butkouskaya, Joan Llonch i Andreu, María‐del‐Carmen Alarcón‐del‐Amo · Sustainability · 2020 · 42 citations · Full text

Business, Entrepreneurship, Marketing +11

How beneficial are relational capital and technology orientation for innovation? Evidence from Mexican SMEs

Edgar Rogelio Ramírez-Solís, Joan Llonch i Andreu, Alberto D. Malpica-Romero · International Journal of Innovation Studies · 2022 · 42 citations · Full text

Management, Innovation Management, Strategic Management +12

Relational capital and strategic orientations as antecedents of innovation: evidence from Mexican SMEs

Edgar Rogelio Ramírez-Solís, Joan Llonch i Andreu, Alberto D. Malpica-Romero · Journal of Innovation and Entrepreneurship · 2022 · 39 citations · Full text

Management, Strategic Management, Strategy +13