Concepedia
Statistics
Publications
18
Citations
543
H-Index
14
Active since
2002
Affiliations
Universitat Autònoma de Barcelona(Current)
Universidad de Murcia
Tecnológico de Monterrey
University of Chile
Joan Llonch i Andreu is an author at Universitat Autònoma de Barcelona specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingInternational MarketingGlobal StrategyGlobal MarketingBusiness StrategyConsumer ResearchMarketing ManagementMarketing Strategy
Publications per year
2002–2023
Measures of Marketing Success:
Joan Llonch i Andreu, Rossano Eusebio, Tim Ambler · European Management Journal · 2002 · 119 citations
Marketing Analytics, Customer Satisfaction, Management +4
Measures of marketing performance: a comparative study from Spain
Rossano Eusebio, Joan Llonch i Andreu, María Pilar López Belbeze · International Journal of Contemporary Hospitality Management · 2006 · 64 citations
Marketing Analytics, Customer Satisfaction, Tourism Performance +17
Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context
Vera Butkouskaya, Joan Llonch i Andreu, María‐del‐Carmen Alarcón‐del‐Amo · Sustainability · 2020 · 42 citations · Full text
Organizational Characteristic, International Entrepreneurship, Entrepreneurship +19
How beneficial are relational capital and technology orientation for innovation? Evidence from Mexican SMEs
Edgar Rogelio Ramírez-Solís, Joan Llonch i Andreu, Alberto D. Malpica-Romero · International Journal of Innovation Studies · 2022 · 41 citations · Full text
Internal key factors in export performance
Rossano Eusebio, Joan Llonch i Andreu, María Pilar López Belbeze · Journal of Fashion Marketing and Management · 2007 · 33 citations
Performance Benchmarking, International Economics, International Marketing +23
1–5 of 18