Vera Butkouskaya

Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison

Vera Butkouskaya, Francesc Romagosa, María Noguera · Sustainability · 2020 · 52 citations · Full text

Gender Comparison, Male Students, Gender Difference +10

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

Vera Butkouskaya, Joan Llonch i Andreu, María‐del‐Carmen Alarcón‐del‐Amo · Sustainability · 2020 · 42 citations · Full text

Organizational Characteristic, International Entrepreneurship, Entrepreneurship +19

Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)

Vera Butkouskaya, Joan Llonch i Andreu, María‐del‐Carmen Alarcón‐del‐Amo · Journal of International Consumer Marketing · 2020 · 28 citations

Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism

Wang Junfeng, Vera Butkouskaya · Journal of Economics Finance and Administrative Science · 2023 · 21 citations · Full text

Tourism Management, Tourism Performance, Tourism Supply +19

Strategic antecedents and organisational consequences of IMC in different economy types

Vera Butkouskaya, Joan Llonch i Andreu, María‐del‐Carmen Alarcón‐del‐Amo · Journal of Marketing Communications · 2019 · 19 citations

Digital Marketing, International Marketing, Organizational Economics +24