María Pilar López Belbeze

Measuring private labels brand equity: a consumer perspective

Andres Cúneo, María Pilar López Belbeze, María Jesús Yagüe Guillén · European Journal of Marketing · 2012 · 89 citations

Consumer Uncertainty, Digital Marketing, Plb Phenomenon +17

Measures of marketing performance: a comparative study from Spain

Rossano Eusebio, Joan Llonch i Andreu, María Pilar López Belbeze · International Journal of Contemporary Hospitality Management · 2006 · 64 citations

Marketing Analytics, Customer Satisfaction, Tourism Performance +17

Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

Andres Cúneo, Sandra Milberg, María‐del‐Carmen Alarcón‐del‐Amo et al. · European Management Journal · 2018 · 47 citations

Brand Equity, Brand Positioning, Positioning (Marketing) +13

Internal key factors in export performance

Rossano Eusebio, Joan Llonch i Andreu, María Pilar López Belbeze · Journal of Fashion Marketing and Management · 2007 · 33 citations

Performance Benchmarking, International Economics, International Marketing +23

The relationship between strategic orientations and firm performance and the role of innovation: a meta-analytic assessment of theoretical models

Juan David Reyes-Gómez, María Pilar López Belbeze, Josep Rialp Criado · International Journal of Entrepreneurial Behaviour & Research · 2024 · 27 citations

Innovation Evaluation, Customer Satisfaction, Firm Performance +19