María Pilar López Belbeze

Statistics

Publications

Citations

268

H-Index

Active since

2006

Affiliations

Universitat Autònoma de Barcelona(Current)

University of Chile

María Pilar López Belbeze is an author at Universitat Autònoma de Barcelona specializing in marketing management, business, and comparative case study design.

ORCID

Publications per year

2006–2024

Publications

Measures of marketing performance: a comparative study from Spain

Rossano Eusebio, Joan Llonch i Andreu, María Pilar López Belbeze · International Journal of Contemporary Hospitality Management · 2006 · 65 citations

Management, Marketing, Marketing Management +10

Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

Andres Cúneo, Sandra Milberg, María‐del‐Carmen Alarcón‐del‐Amo et al. · European Management Journal · 2018 · 48 citations

Business, Marketing, Marketing Management +17

Internal key factors in export performance

Rossano Eusebio, Joan Llonch i Andreu, María Pilar López Belbeze · Journal of Fashion Marketing and Management · 2007 · 33 citations

Business, International Business, International Management +14

The relationship between strategic orientations and firm performance and the role of innovation: a meta-analytic assessment of theoretical models

Juan David Reyes-Gómez, María Pilar López Belbeze, Josep Rialp Criado · International Journal of Entrepreneurial Behaviour & Research · 2024 · 32 citations

Management, Strategic Management, Strategy +9

Socially Patterned Strategic Complementarity between Offline Leisure Activities and Internet Practices among Young People

Jordi López‐Sintas, María Pilar López Belbeze, Giuseppe Lamberti · Leisure Sciences · 2020 · 21 citations · Full text

Social Sciences, Communication, Sociology +13

1–5 of 10