Measures of Marketing Success:

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.8K citations

Customer Satisfaction, Market Orientation, Business Profitability +13

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Customer Satisfaction, Market Orientation, Marketing Literature +13

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 4.3K citations

Customer Satisfaction, Market Orientation, Business Profitability +13

Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit

Gregory G. Dess, Richard B. Robinson · Strategic Management Journal · 1984 · 3.2K citations

Firm Performance, Performance Measurement, Performance Measurement Systems +20

The rise and fall of strategic planning

Long Range Planning · 1995 · 3K citations

Strategy Theory, Management, Business +5