Concepedia

Susan M.B. Schertzer

SM

Statistics

Publications

7

Citations

451

H-Index

7

Active since

2004

Affiliations

University of Cincinnati(Current)

Ohio Northern University

Yeshiva University

Instituto Tecnológico Autónomo de México

The University of Texas at San Antonio

Susan M.B. Schertzer is an author at University of Cincinnati specializing in marketing management, marketing, and satisfaction.

Publications per year

2004–2013

7

Publications

7

Student Satisfaction and Retention: A Conceptual Model

Clinton B. Schertzer, Susan M.B. Schertzer · Journal of Marketing for HIGHER EDUCATION · 2004 · 194 citations

Education, Higher Education, Enrollment Management +16

Bouncing Back: How Salesperson Optimism and Self-Efficacy Influence Attributions and Behaviors Following Failure

Andrea L. Dixon, Susan M.B. Schertzer · Journal of Personal Selling and Sales Management · 2005 · 101 citations

Social Sciences, Marketing, Marketing Management +12

A cross‐cultural validation of a gender role identity scale in marketing

Susan M.B. Schertzer, Daniel Laufer, David H. Silvera et al. · International Marketing Review · 2008 · 41 citations

Education, Marketing, Marketing Management +15

Debiasing omission neglect

Frank R. Kardes, Steven S. Posavac, David H. Silvera et al. · Journal of Business Research · 2006 · 40 citations

Value in professional service relationships

Susan M.B. Schertzer, Clinton B. Schertzer, F. Robert Dwyer · Journal of Business and Industrial Marketing · 2013 · 32 citations

Business, Business Administration, Performance Management +17

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