Yihui Tang

When less is more: the downside of customer knowledge sharing in new product development teams

Yihui Tang, Detelina Marinova · Journal of the Academy of Marketing Science · 2019 · 53 citations

Knowledge Exchange, Knowledge Transfer, Organizational Communication +13

Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs

Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar et al. · Journal of Interactive Marketing · 2011 · 52 citations

Going green to be morally clean: An examination of environmental behavior among materialistic consumers

Yihui Tang, Christian Hinsch · Psychology and Marketing · 2018 · 49 citations

Green Marketing, Engineering, Environmental Knowledge +15

Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification

Edward U. Bond, Mark B. Houston, Yihui Tang · Industrial Marketing Management · 2008 · 41 citations

Knowledge Exchange, Knowledge Transfer, Organizational Communication +10

Development of multiplexed protein profiling and detection using near infrared detection of reverse-phase protein microarrays

Valerie Calvert, Yihui Tang, Vince R. Boveia et al. · Clinical Proteomics · 2004 · 39 citations

Multiplexed Protein Profiling, Reverse-phase Protein Microarrays, Functional Genomics +13