Concepedia

Detelina Marinova

DM

Statistics

Publications

18

Citations

1.6K

H-Index

16

Active since

2000

Affiliations

University of Missouri(Current)

Case Western Reserve University

Rainbow Babies & Children's Hospital

Cornell University

University of Oregon

Detelina Marinova is an author at University of Missouri specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessCustomer SatisfactionConsumer ResearchOrganizational BehaviorStrategic ManagementOrganizational CommunicationPsychologyBusiness Strategy

Publications per year

2000–2022

18

Publications

18

Getting Smart

Detelina Marinova, Ko de Ruyter, Ming‐Hui Huang et al. · Journal of Service Research · 2016 · 330 citations · Full text

Customer Satisfaction, Self-service Technology, Organizational Systems +14

Unstructured data in marketing

Bitty Balducci, Detelina Marinova · Journal of the Academy of Marketing Science · 2018 · 279 citations

Unstructured Data, Structured Data, Management +4

Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition

Detelina Marinova · Journal of Marketing · 2004 · 181 citations

Knowledge Creation, Innovation Management, Industrial Organization +20

Strategic Change Implementation and Performance Loss in the Front Lines

Jun Ye, Detelina Marinova, Jagdip Singh · Journal of Marketing · 2007 · 124 citations

Performance Loss, Strategic Change Implementation, Performance Loss Process +19

Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction

Detelina Marinova, Jun Ye, Jagdip Singh · Journal of Marketing · 2008 · 116 citations

Total Quality Management, Customer Satisfaction, Service Excellence +17

1–5 of 18