Statistics
Publications
19
Citations
1.7K
H-Index
16
Active since
2000
Detelina Marinova is an author at University of Missouri specializing in marketing, management, and marketing management.
Publications per year
2000–2023
19
19
Detelina Marinova, Ko de Ruyter, Ming‐Hui Huang et al. · Journal of Service Research · 2016 · 344 citations · Full text
Engineering, Electrical Engineering, Information Systems +17
Unstructured data in marketing
Bitty Balducci, Detelina Marinova · Journal of the Academy of Marketing Science · 2018 · 293 citations
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