Concepedia

Brianna JeeWon Paulich

BJ

Statistics

Publications

2

Citations

44

H-Index

2

Active since

2021

Affiliations

University of South Florida(Current)

Brianna JeeWon Paulich is an author at University of South Florida specializing in screenwriting, arts, and media studies.

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Publications per year

2021–2021

2

Publications

2

Customer-based execution strategy in a global digital economy

J. Andrew Petersen, Brianna JeeWon Paulich, Farnoosh Khodakarami et al. · International Journal of Research in Marketing · 2021 · 30 citations

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Relating entertainment features in screenplays to movie performance: an empirical investigation

Brianna JeeWon Paulich, Vikas Kumar · Journal of the Academy of Marketing Science · 2021 · 14 citations

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