Long Hoang Le

Effects of negative reviews and managerial responses on consumer attitude and subsequent purchase behavior: An experimental design

Long Hoang Le, Quang-An Ha · Computers in Human Behavior · 2021 · 67 citations

Customer Satisfaction, Behavioral Sciences, Consumer Decision Making +12

The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents

Giang Huong Duong, Wann‐Yih Wu, Long Hoang Le · Journal of Brand Management · 2020 · 30 citations

Marketing, Customer Satisfaction, Customer Brand Engagement +12

The follow-up of the robotic-assisted Soave procedure for Hirschsprung’s disease in children

Quynh Anh Tran, Pham Duy Hien, Le Du et al. · Journal of Robotic Surgery · 2021 · 26 citations · Full text

What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention

Quang-An Ha, Phuong Nhi Nguyen Pham, Long Hoang Le · International Review on Public and Nonprofit Marketing · 2022 · 24 citations

Marketing, Consumer Culture, Personal Branding +13

Gender discrimination in access to credit: are women-led SMEs rejected more than men-led?

Long Hoang Le, Joanna Stefańczyk · Gender Technology and Development · 2018 · 23 citations

Gendered Perception, Development Economics, Formal Loan Rejection +21