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What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention

MarketingConsumer CulturePersonal BrandingBrand TrustManagementBrand StrategyBrand DevelopmentConsumer ResearchBusinessBrand LoyaltyFacilitate PeopleBrand FamiliarityBrand AwarenessBrand EquityBrand ActivismBrand Management