Concepedia
Statistics
Publications
32
Citations
2.8K
H-Index
23
Active since
2000
Affiliations
National Cheng Kung University(Current)
Nanhua University
Chinese Culture University
Asia University
Lac Hong University
Wann‐Yih Wu is an author at National Cheng Kung University specializing in business, management, and consumer behavior.
Publications per year
2000–2022
The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image
Veasna Sou, Wann‐Yih Wu, Chu-Hsin Huang · Tourism Management · 2012 · 411 citations
Management, Communication, Tourism Management +17
Promoting innovation through the accumulation of intellectual capital, social capital, and entrepreneurial orientation
Wann‐Yih Wu, Man‐Ling Chang, Chih‐Wei Chen · R and D Management · 2008 · 336 citations
Management, Entrepreneurship, Organization Studies +11
The effects of product scarcity and consumers' need for uniqueness on purchase intention
Wann‐Yih Wu, Hsiao‐Yun Lu, Ying‐Yin Wu et al. · International Journal of Consumer Studies · 2011 · 225 citations
Business, Marketing, Marketing Management +14
Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention
Ying‐Kai Liao, Wann‐Yih Wu, Thi-That Pham · Sustainability · 2020 · 223 citations · Full text
Business, Marketing, Marketing Management +13
The influencing factors of commitment and business integration on supply chain management
Wann‐Yih Wu, Chwan‐Yi Chiag, Ya‐Jung Wu et al. · Industrial Management & Data Systems · 2004 · 219 citations
Management, Supply Chain Management, Business Process Management +7
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