Concepedia
Statistics
Publications
32
Citations
2.8K
H-Index
23
Active since
2000
Affiliations
National Cheng Kung University(Current)
Nanhua University
Chinese Culture University
Lac Hong University
Airlangga University
Wann‐Yih Wu is an author at National Cheng Kung University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchConsumer BehaviorStrategic ManagementCustomer SatisfactionOrganizational BehaviorBrand StrategyBrand Awareness
Publications per year
2000–2022
The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image
Veasna Sou, Wann‐Yih Wu, Chu-Hsin Huang · Tourism Management · 2012 · 402 citations
Customer Satisfaction, Destination Marketing, Destination Attachment +8
Promoting innovation through the accumulation of intellectual capital, social capital, and entrepreneurial orientation
Wann‐Yih Wu, Man‐Ling Chang, Chih‐Wei Chen · R and D Management · 2008 · 336 citations
Marketing, Entrepreneurial Innovation, Innovation Study +12
The influencing factors of commitment and business integration on supply chain management
Wann‐Yih Wu, Chwan‐Yi Chiag, Ya‐Jung Wu et al. · Industrial Management & Data Systems · 2004 · 219 citations
Customer Satisfaction, Business Integration, Management +18
The effects of product scarcity and consumers' need for uniqueness on purchase intention
Wann‐Yih Wu, Hsiao‐Yun Lu, Ying‐Yin Wu et al. · International Journal of Consumer Studies · 2011 · 217 citations
Consumer Uncertainty, Consumer Study, Consumer Research +17
Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention
Ying‐Kai Liao, Wann‐Yih Wu, Thi-That Pham · Sustainability · 2020 · 211 citations · Full text
Customer Satisfaction, Green Marketing, Moderating Effects +20
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