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Thi-That Pham

TP

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Publications

2

Citations

221

H-Index

2

Active since

2020

Affiliations

Nanhua University(Current)

Thi-That Pham is an author at Nanhua University specializing in marketing strategy, purchase intention, and consumer research.

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Publications per year

2020–2021

2

Publications

2

Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Ying‐Kai Liao, Wann‐Yih Wu, Thi-That Pham · Sustainability · 2020 · 211 citations · Full text

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Influence of Environmental Concerns and Moral Obligation on Purchase Intention: Evidence from Cambodia

Ying‐Kai Liao, Wann‐Yih Wu, Thi-That Pham · Asian Journal of Business Research · 2021 · 10 citations · Full text

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