Ying‐Kai Liao

Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills

Tai‐Kuei Yu, Mei‐Lan Lin, Ying‐Kai Liao · Computers in Human Behavior · 2017 · 274 citations

Information Literacy, Organizational Communication, Technology Acceptance Model +12

Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

Duong Hanh Tien, Adriana A. Amaya Rivas, Ying‐Kai Liao · Asia Pacific Management Review · 2018 · 232 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19

Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Ying‐Kai Liao, Wann‐Yih Wu, Thi-That Pham · Sustainability · 2020 · 211 citations · Full text

Customer Satisfaction, Green Marketing, Moderating Effects +20

Unveiling the role of entrepreneurial knowledge and cognition as antecedents of entrepreneurial intention: a meta-analytic study

Ying‐Kai Liao, Vu Huu Anh Nguyen, Andrea Caputo · International Entrepreneurship and Management Journal · 2022 · 75 citations · Full text

The Integration between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP

Wann‐Yih Wu, Alfiyatul Qomariyah, Nguyen Thi Truong et al. · International Journal of Hospitality Management · 2018 · 72 citations

Customer Satisfaction, Service Quality, Service Value +5