Concepedia

Adriana A. Amaya Rivas

AA

4

Publications

402

Citations

4

H-Index

2016

Active since

Affiliations

University of Da Nang(Current)

Chinese Culture University

Nanhua University

Escuela Superior Politecnica del Litoral

Adriana A. Amaya Rivas is an author at University of Da Nang specializing in management, customer satisfaction, and marketing.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingBusinessCommunicationConsumer BehaviorDigital MarketingMarketing Communication

Publications per year

2016–2019

4

Publications

4

Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

Duong Hanh Tien, Adriana A. Amaya Rivas, Ying‐Kai Liao · Asia Pacific Management Review · 2018 · 232 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19

How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience

Wann‐Yih Wu, Quyen Phu Thi Phan, Adriana A. Amaya Rivas · Information Systems and e-Business Management · 2016 · 128 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +12

Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity

Ying‐Kai Liao, Wann‐Yih Wu, Adriana A. Amaya Rivas et al. · Social Behavior and Personality An International Journal · 2017 · 23 citations · Full text

Marketing, Customer Satisfaction, Brand Personality +13

Analyzing Electronic Word of Mouth Intention for Shopping Websites: A Means-End Chain Approach

Quyen Phu Thi Phan, Adriana A. Amaya Rivas, Tuya Bat · Journal of Internet Commerce · 2019 · 19 citations

Customer Satisfaction, Mouth Intention, Consumer Research +17

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