Concepedia

Ying‐Yin Wu

YW

1

Publications

217

Citations

1

H-Index

2011

Active since

Affiliations

Chinese Culture University(Current)

Ying‐Yin Wu is an author at Chinese Culture University specializing in consumer behavior, brand strategy, and consumer research.

Top concepts

HealthBrandingBusinessMarketingManagementBrand StrategyBrand DevelopmentConsumer BehaviorConsumer ResearchProduct Experience

Publications per year

2011–2011

1

Publications

1

The effects of product scarcity and consumers' need for uniqueness on purchase intention

Wann‐Yih Wu, Hsiao‐Yun Lu, Ying‐Yin Wu et al. · International Journal of Consumer Studies · 2011 · 217 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

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