Man‐Ling Chang

Promoting innovation through the accumulation of intellectual capital, social capital, and entrepreneurial orientation

Wann‐Yih Wu, Man‐Ling Chang, Chih‐Wei Chen · R and D Management · 2008 · 336 citations

Marketing, Entrepreneurial Innovation, Innovation Study +12

Strategies for reward-based crowdfunding campaigns

Sascha Kraus, Chris Richter, Alexander Brem et al. · Journal of Innovation & Knowledge · 2016 · 207 citations · Full text

Configural paths to successful product innovation

Cheng‐Feng Cheng, Man‐Ling Chang, Chu-Shiu Li · Journal of Business Research · 2012 · 182 citations

Industrial Design, Innovation Study, Innovation +8

Revisiting Perceived Risk in the Context of Online Shopping: An Alternative Perspective of Decision‐Making Styles

Man‐Ling Chang, Wann‐Yih Wu · Psychology and Marketing · 2012 · 119 citations

Consumer Uncertainty, Engineering, Behavioral Decision Making +24

Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approach

Jeffrey G. Covin, Fabian Eggers, Sascha Kraus et al. · Journal of Business Research · 2016 · 99 citations

Innovation Study, Family Business Studies, Radical Innovativeness +10